$aver Publications has been a major direct mailer in the Charleston area since 1990. We are proud to say we have never missed a mailing. There are currently 8 $aver magazines in Charleston, mailing 25,000 in each area, or 200,000 mailed every 90 days. We are a Quarterly publication.
There is also a Sumter $aver, with in-home dates the same as East Cooper. This magazine operates a little differently than the Charleston area publications, please call for details. The below information applies to the Charleston area publications.
Currently we are printed on a 60 lb. quality gloss paper. It is a high quality, good looking publication. Approximately 80% of ads have coupons and 20% are display ads.
Advertisers can target certain parts of the community or pretty much mail the whole community. We supply all advertisers with a postal proof of mailing. All magazines operate exactly the same. We mail 25,000 in each area, rack distribute several thousand more and run all advertisers ads on our website for 3 months. Website has been consistently getting 20,000 plus hits per month!
In-home target dates for the Summerville East, Summerville West, N Charleston and Goose Creek $avers is March 1st, June 1st, Sept. 1st and Dec. 1st
In-home target dates for the East Cooper, Mt Pleasant/Charleston, James & Johns Island, and West Ashley $avers is Jan. 1st, April 1st, July 1st, and Oct. 1st
Deadline to submit ad copy is 30 days before each mail date, providing publication has not sold out. The earlier you place your ad the better we can serve you. These dates are the same each year.
Advertisers can submit camera ready ads or have our professional graphics department create an ad for you. There is no charge for us to create an ad for you and we will supply you with a proof and make any corrections or changes free, with the 1st proof.
Payment for ads can be made by cash, check or any major credit card. We strive to provide a very cost effective, yet high quality direct mail piece. Ads can cost less than a penny!
In closing, please call for details, or with any questions you may have. Tell us what ad options you are thinking about & mail quantities and we can give you a no hassel price quote. We did not put a rate sheet on the web, because it can get kind of confusing. We are not high pressure sales people, we will serve you, if you want to advertise. Plain and simple, we know you will continue to advertise with us, if you are happy with the results. We have about a 70% repeat business, and in any form of advertising, that is about as good as it gets. We have one advertiser that has been with us since our very 1st Issue, back in 1990, and has never missed a mailing with us! We look forward to serving you & helping your business grow.